Aim of Program

The GhanaCU BSc (Hons) in Marketing is aimed at giving students a focused marketing and business training to prepare them for the demands of the private and public sectors. It will develop analytical and psychological skills required to design effective marketing strategies, and to undertake marketing research. Graduates of the program will be prepared for challenging roles within different types of businesses and endeavours including services and consumer marketing. Graduates will also be well placed to pursue further professional qualifications with national and international bodies such as Chartered Institute of Marketing Ghana (CIMG) and the Chartered Institute of Marketing (CIM UK).

Objective of Program

Help students discover how to bring their bold ideas to fruition, while deepening their analytical thinking and sharpening their problem-solving;

"Integrated marketing offers opportunities to break through to consumers in new markets.”

— Betsy Holden, Senior Advisor, McKinsey & Co


The target market includes, but is not limited to:
Private and Public sectors of the Ghanaian economy
Non -governmental organizations(NGOs)
Small and medium scale enterprises
Consultancy firms
Metropolitan, Municipal and District Assemblies( MMDAs)
Millennium Development Authority
Mining Companies

Components of the programme

Core course(s); 28 courses
Marketing Course(s); 14
Each student is advised to specialise in one of the following electives:
Elective course(s): There are 6 elective courses, 2 will be selected (One in Semester 1 and Two in Semester 2 of level 400)

Please download course breakdown by year and semester Here